About

A marketing agency owner who uses AI every day — and teaches other businesses to do the same.

Marcus Neto
Based in
Mobile, AL
Founded Blue Fish
2007
Kids
3 boys
Weakness
Ice cream

Marcus grew up in the Washington D.C. area. He has three boys — Miles, Preston, and Ethan — that are growing up too fast. Marcus moved to Mobile in 2004, two weeks before Hurricane Ivan. Talk about a welcome. Moving here from D.C. was a whirlwind decision, and Ivan manifested that in a very real way.

He worked his way through James Madison University by working at Lowe's Home Centers. At the time, Lowe's was extremely focused on customer service. That focus shaped the way he — and his agency, Blue Fish — conducts business today.

After graduation, Marcus started in the technology industry. He has held various roles: performance tester, systems analyst, technical sales consultant, communications director, director of business development, product evangelist. He's worked on hundred-million-dollar systems and five-hundred-dollar websites. The constant in his career is the same thing every time — helping people understand the technology and how it can empower them.

In 2007 he founded Blue Fish, an advertising agency that helps small and medium-sized businesses overcome obscurity. Blue Fish offers marketing strategy, branding, websites, search engine optimization, social media management, video production, and more.

If you get to know Marcus you'll find he likes photography, design, and being near the water. Oh… and ice cream. He really likes ice cream.

"I'm not here to sell you software. I'm here to help you understand where AI actually fits — because I use it inside my own business every day."
— Marcus Neto
The road here

Two decades of shipping technology for real businesses.

  1. College
    Lowe's Home Centers

    Worked through JMU behind the counter. Learned customer service from a company obsessed with it.

  2. Early Tech
    Systems & Sales

    Performance tester, systems analyst, technical sales consultant. $100M systems alongside $500 websites.

  3. 2007
    Founded Blue Fish

    Mobile, AL. Strategy, branding, websites, SEO, social, video — for SMBs overcoming obscurity.

  4. Today
    AI Strategy Consulting

    Packaging nineteen years of agency operating experience into AI playbooks other business owners can actually use.

Mobile, Alabama skyline at dusk
Home base

Mobile, Alabama. Since 2004.

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